1. Branded campaign videos: Attract and engage your audience by adding their name, and making them part of the story. You can use Personalized Video to engage 100 viewers to tens of thousands. So you can offer real one-to-one content on a mass scale!

2. Explainer videos: Include a viewer’s company logo or job title to help them really see a concept come to life, and keep them watching longer.

3. Fun culture videos: Our holiday video last year showed a gift being passed around the office, and it was revealed that the viewer’s name was on the package. This type of video feels fun and authentic, a perfect recipe for a highly shareable video.

4. Webinars: Make your audience feel like you curated and designed webinar content specifically with them in mind. Add their name, company, and job title to the first screen, or even the presentation’s footer.

5. Product tour video: There’s an alternative to trying to schedule live demos or product tours with your sales engineers. Instead, personalize content so it feels like a targeted demo! Add the contact’s name, photo, and more right into the screen shots of the product so they can experience what it would be like to interact with the product themselves.

6. Events: Personally invite a customer or lead to your booth using a personalized video. Nothing could be more engaging! You can even thank them for coming with a personalized video.

7. Prospecting: When sending content to a lead, sales teams can include a picture of the lead’s website. It’s a perfect way to talk about their situation and needs directly! We use Personalized Video during this stage at Vidyard, to great reviews!

8. Customer onboarding: Make a new customer feel valued and welcome by including their name in video content, and a photo of their personal customer service manager. You could even add their logo to your “logo salad”, so they see the visual representation of joining your big, successful customer family.

9. Technical support videos: Help your customers feel like you’re there for them whenever they need it by including their personal information in a support video.

10. Recruiting videos: Even more than marketing and sales, other teams across your company can use Personalized Video to achieve their goals. Send potential hires video that will help them see themselves as part of the team. It’s a powerful first impression, helping you draw top talent before they are hired by competitors.