HEALTHCARE VIDEO MARKETING
Hospitals, Medical Technology and Healthcare Software
Benefits of Video Marketing for Healthcare
Build Trust
Put a face and personality behind the medical expertise. Make customers comfortable before coming in the door.
Reach Patients
Let your audience know about new products, or tell patients what to expect before they come in.
Social Loves Video
Video and social media are a natural fit. Get more for your money by putting your video on social media.
Did you know?
Of the 80% of internet users who watched a video ad, 46% took some sort of action after viewing the ad.
The action taken most often was an interest in seeking out more information on the related healthcare topic (26%). After viewing the healthcare video ad, 22% of visitors actually went to the website named in the ad, and 12% actually purchased a specific product or service mentioned in the ad.
Did you Know?
Video attracts 2 to 3 times as many monthly visitors, and doubles their time spent on the site.
Video also has a 157% increase in organic traffic! In healthcare marketing, this could mean the difference between a dozen new patients a month and one or two new patients a month without video marketing.
Did you Know?
Web visitors are 64% more likely to buy a product or service online after watching a video.
If your healthcare marketing agency can create an effective video marketing campaign, there is a greater percentage of chance for web visitors to become office patients.