You know how in school you threw together a paper the night before it was due?  If you’re like us, it didn’t work out so great.  Final grade aside, you were probably sweaty, nervous and exhausted.  

It’s unpleasant enough of a process that you know you don’t want to write papers that way ever again.  You eventually learn to plan your papers and give yourself enough time to develop your topic.

You’re grown up now and working a job.  You rely on your ability to communicate your ideas and messages clearly and effectively.  One day, your boss decides your company needs videos – and wants them at the end of the week no less!   So, being a tech-savvy-go-getter, you grab your smartphone and start making video.  When you step back and look at the final result, you realize that it was a lot of work and you find yourself nervous, exhausted and maybe even a little sweaty.  In the end, your video turned out about as well as that paper you threw together years ago.

Video is visual and powerful and easy to access.  It’s on the web, it’s on our phones, it’s pretty much everywhere!  Tools to make video are easier than ever to use.  But like any tool, it helps to know how to use it and what you are using it for.  You might have the tools, but are you using them to their full potential?  Are you getting the results you or your boss is looking for?

You’ve learned the hard way that, like your writing assignment, creating videos for your business requires thoughtful planning and a well-crafted strategy. Once you start making videos using video marketing strategies, you’ll know exactly what kind of videos to make and where to put them.

Once you start making videos strategically, you’ll know what kind of videos to make and where to put them.

Having a clear goal can help you create effective video, just like having a thesis helped you stick to your topic in your papers.  What do you want to achieve through video?  A video marketing strategy helps you make video that attracts clients, and even helps maintain your relationships.  A great video marketing strategy keeps you from feeling exhausted, nervous (and definitely NOT sweaty) by becoming an integral part of your overall marketing plan.