When it comes to video for your business, one is the loneliest number.  We’ll make a case for this in a bit.  First, think about this number: 62% of businesses said that video on their homepage was an effective marketing tool, according to results of a 2017 survey published by Wyzowl,  This is a pretty impressive number!

Here’s another stunning number, according to Wyowl: 84% of consumers said they have been convinced to make a purchase after watching a brand’s video.

These are the kinds of figures that convince businesses who haven’t used video to make sure they have a video on their website.  And, a video on your homepage is a good place to start with your video marketing strategy.

You might think that’s it.  That one video will serve all your video marketing needs.  If so, then think again, my friend!  You should be thinking one isn’t enough.  

We bet you wouldn’t call one tweet a Twitter campaign, or call one Facebook post a social media strategy.  Nor would you consider a single post a successful blog.

One video on your website may make your website look professional and put together, it may inform potential clients about your product, but that one video can’t do everything–no matter how well produced.  That video is pretty lonely. It has no video friends to support it.  No BFF’s to link up with, no heavy hitting video colleagues to back up it’s message. It’s overworked.  

Remember Three Dog Night’s hit “One”?   Sing this to yourself whenever you think you need to make a single video.

With video as part of your overall marketing strategy, making one isn’t enough. Video, like the rest of us, works better as part of a team.  There’s the video that offers a quick overview, there’s the product video on your website, there’s the video teaser on your latest about-to-be-launched product sent out to current customers in an email campaign, and there’s the quick on-the-fly videos from the trade show that you put on Facebook.  That’s a team of videos. And if that team of videos is working to support the business marketing strategy, then that is a video marketing strategy.

Need more numbers to convince you to go all in?  According to our friends at Vidyard, “On average, 18 videos are published each month by businesses.”  That makes sense to us.  The more you put into your video strategy the more you will get out of it.  

But if considering an 18-video-per-month video strategy is overwhelming, think about doing one professionally produced video a quarter; spreading out your video content throughout the year.  Create a year-long trajectory for your video messaging that will provide substantial support to your overall marketing strategy.  Combine those formal videos with some informal phone videos as part of your strategy and you’ve just expanded your video content with minimal additional investment.  Deal!

Here’s another number to help you along, 83% of businesses believe that video gives them a good ROI.–Wyzowl in The State of Video Marketing 2017.

Want to know more about how you can get past the One Lonely Video Zone?   Check out these posts:

• Use a video marketing strategy
• Are you marketing with video all wrong (part 1)
• What kind of video should I create for my company?