Just like you, keeping up to date with current research and trends in marketing is a priority.  So, we thought you’d like to know about a report we came across called “Lead Generation to Increase Conversions” by Ascend2 and Vidyard.  We were intrigued by their findings from a survey of 75 enterprise companies regarding lead generation and conversions.  The key points in their report support our stance on the importance of strategy, the power of video, and the fact that sometimes – even in bigger companies – it’s best to seek outside help to develop video content.

MAIN IDEA
Working with a strategy that targets the specific complexity, time investment, and number of stakeholders in the buying process is pivotal to increasing the lead-to-customer conversion rate.

AWESOME DATA POINT #1
97% of companies surveyed said video (49%) and research reports (48%) are the two types of content generating the highest rate of lead-to-customer conversions. 

AWESOME DATA POINT #2
92% of companies surveyed outsource all or part of their content development for lead generation purposes. 

Of course, every company is unique and may have some unique marketing challenges.  But, in looking at the on-going patterns across industries, we can gauge certain marketing actions as having a strong success rate.  

Generating content that can produce customer conversions is one successful tactic, whether you do that in-house, or contract that work out. Improving your customer conversion rate requires strategies to focus on types of sales cycles particular to your company.

Laying out a year-long plan that targets your company’s sale cycles and other needs requires strategic thinking and an inventive use of your resources.  Looking at the latest research, what will be your next step in increasing your company’s conversion rates?