The good people at Accurate Perforating are generating excitement for their innovative, new product called SUPERPerf at the WEFTEC event in McCormick Place in Chicago, IL.  They wanted an attention-grabbing trade show video that would pique interests and start conversations.

Trade show video production is all about combining science and art in a very concise package.  The video’s goal was to grab attendees attention and compel them to interact with the Accurate team in the booth. SUPERPerf is a breakthrough in perforated stainless steel.  One of Accurate’s strengths as a company is it’s engineering capability.  Precision is implied in their name and their processes.  So, we crafted a precise script and we used just the right imagery to both inform and entice.  Keeping their water quality-specific audience in mind, the video had to appeal to maintenance and management alike.

Take a look at the final result.

AFTER-SHOW UPDATE: the results are in! Video helped Accurate achieve their highest booth effectiveness rating to date: 97.3% – several points higher than the average exhibitor! According to the report created by the WEFTEC folks, this success was directly linked to having a strong video presence in their booth. We’re so glad Accurate chose to stand out from their competiion by having us create a trade show video for their Chicago event!

If your marketing activities include trade shows, let’s talk
about using video for your year-long marketing plan.