Before we take on a job or begin writing the first script, we ask our clients what problem they’d like the video to help them solve. We don’t want to work with people who only want to make a video because “it’s cool”.

That doesn’t serve a purpose or help accomplish a goal for that business and after it’s made, how would you measure the effectiveness of “cool” anyways? Companies should have a strategy for their video just as they would for any other marketing medium. If you think video doesn’t need strategy, then consider that recent research finds that 85% of companies find success with an online video marketing strategy. According to ReelSEO who published this article, the most important objective of an effective video marketing strategy is to increase brand awareness.

According to that same study, lack of an effective strategy is the most challenging obstacle to video marketing success.   Lack of compelling content, inadequate video budgets and lack of performance metrics were also major obstacles to finding success.

VIDEO STRATEGY = VIDEO SUCCESS!

We can help eliminate these barriers to success.  It all starts with a meeting.  Help us understand why your business wants or needs video.  We can create compelling content, provide you with realistic and competitive budgets and provide analytics to evaluate your video performance.

EFFECTIVE VIDEO

If you’re considering video, take a look at the top 3 most effective videos:  Testimonials, explainers/tutorials, and demonstration.  While our personal experience doesn’t match with the implication that testimonials are hard to create, we do find they require an extra layer of coordination and involvement by our client.  To date, we haven’t found this to be a hindrance in our productions.

We’re here to help you make sense of using video in your marketing efforts.   We like to stay up to date in video strategy trends and that’s why we read articles published by industry experts.  They, and other sources we read, help us make sense of the bigger picture and stay on top of the industry at large.  We look forward to continuing the discussion.

Ready to have that Video Marketing Strategy discussion?

* Source: 85% of Companies Find Success with Video Marketing ©ReelSEO.com, All Rights Reserved